That companies have to go along with their time will not deny any entrepreneur. Yet that is easier said than done, especially considering how fast developments are going at the moment. Research by Mad Pack shows that entrepreneurs in the Netherlands are lagging behind when it comes to the latest technological trend: artificial intelligence (AI). But what is AI really and why is it so important?
AI, or in Dutch ‘artificial intelligence’, is in the broadest sense of the word intelligence that is created in a non-natural way. AI was created by us people. It is against the intelligence of animals, including ours humans. When something really is’ intelligent ‘, opinions differ quite a bit. For some, that’s only when a computer can do what a human can and others is when a computer can accomplish specific tasks better than a human being.
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Alan Turing tried to find an answer back in 1936. asked what AI is and he developed an imitation test, where a computer should be able to make a person believe that he or she is talking to a real person. If a computer passes this test, Turing says we can speak of artificial intelligence. His test is still much cited in discussions about artificial intelligence.
We probably won’t find a precise answer to what artificial intelligence is, but it’s not that important for entrepreneurs either. For them, the broad definition of AI in which a computer adapts to the circumstances and can take action on its own.
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Turingtest to chatbot
A good example of this is the chatbot, which is already deployed by many merchants and settings to answer questions online. While these chatbots aren’t good enough to pass the turing tests, they can catch a lot of questions that are different by a helpdesk employee need to be answered. In addition, the chatbot does not deter the customer experience. Research by Maruti Techlabs shows that when a chatbot works well, customers don’t mind talking to a chatbot. In fact, in many cases, customers don’t know they’re talking to a chatbot at all.
In the case of chatbots, we’re still talking about AI taking over work from people, but where really is going to be a big blow is work that can’t be done by humans. AI is capable of far more capable than people when it comes to collecting, processing and analyzing data. We have more data than ever, and the amount of data is only going to grow in the coming years. People can hardly grasp all this data and it won’t change in the future.
To analyze and understand data, we need smart tools and that’s why AI is going to play a very important role. Through machine learning AI can be learned to identify data. Think of Google who taught its search engine to recognize images of oranges. That was just the beginning, because by now we are already on the point that AI can signal a cyclist and leave a car without any more human being. Chances are that this car will pass the turing test, but that’s not important for many AI applications either. Much more important is to see what AI can do for your business and make sure it’s invested in now.
1 billion euro market
In marketing, the predictive AI becomes particularly interesting. We already know what consumers want today because of the large amounts of data, but predictive AI allows us to see what they want in a few weeks or next year. AI is not only able to analyze data, but also learn to see patterns and predict which leads can best follow. be for example.
The emergence of these technologies will have profound consequences. Start-ups like to title themselves’ disruptive ‘while they’re usually just a new competitor on the market, but AI is really going to shake the market to its foundations. The German statistics firm Statista investigated the expected investment in AI until 2025, showing that EUR 107 billion will be invested in AI worldwide over the next five years.
It is estimated that the size of the Dutch market will be at least one billion euros in 2025, meaning that entrepreneurs who do not yet understand what AI can do for them and are actively investing in these new technologies will be hopelessly behind in five years.