In order to reference your blog in the best way, two things will be essential for you: content that meets the expectations of readers and people who ensure its quality. And if you want optimal SEO, also integrate voice SEO into your blog. SEO requires the use of specific keywords. This allows your blog to have unique content tailored to your target audience.
The number of visits and comments left are proof that your blog is popular . If you do not have any activity on your blog (no comments, no notes, etc.), be aware that you do not generate any traffic. This is none other than the result of a bad SEO on Google.
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To remedy this, here are some useful tips.
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Use the right keywords
The choice of keywords is the first step to work to properly reference your blog . A few years ago, using and repeating the main keyword was enough to reference. This time is over. Indeed, today, the repetition of the same keyword 20 or even 30 times is no longer the ideal to ensure a good positioning. On the contrary, by doing this, you may be penalized for over-optimization by Google. Its algorithm is increasingly powerful.
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The best is to enrich the content of your blog with diverse terms belonging to a similar semantic field. Use synonymous words and/or phrases, keywords of long lines and try to express yourself in a natural way. Thanks to a variety of keywords, you will have a better chance of ranking on Google.
To simply find the right Keyword, just go through Google’s Adwords Adplanner tool.
Note: You cannot position yourself on all keywords at the same time. In SEO, one page per article is equal to one keyword . Google prioritizes consistency.
Opting for a short, optimized URL
To attract as many people as possible, consider choosing the location of your URL. Keep in mind that your URL plays a role as important as keywords.
is therefore better that it is short and easy to remember. To multiply your chances of positioning yourself well and ensure that your SEO is on top of the list, use only one to four very relevant keywords It .
Under WordPress, it’s easier to change the structure of your URL. Go to the “Settings” field, “Permalinks” then choose the structure “Post name”. In this way, every time you create an article, WordPress will automatically resume the keywords of the title of your article in the URL. This setting is only to be done once.
Categories and tags are the architecture of your site. They are the success factors of your site or blog. Thanks to them, Google’s algorithm makes it easier to identify and index your content. By choosing them right, your SEO on Google will be done in a natural way. In addition to optimizing your blog , adding categories also ensures a good organization of your site. This also makes it easier to publish your articles. So if you haven’t created a category, you have to think about doing it now.
If it’s already done, be sure to Always categorize your items by category. This simplifies and refines the search of the user. Don’t forget to add images to your articles either. In addition to being pretty, they stimulate the reader’s interest in your content.
Backlinks are essential. Indeed, creating links with other sites guarantees you a good SEO. When a user exchanges a link with your site, they make your site available to Google. However, any link is not always reliable and quality . However, in the SEO by Backlink, what matters first of all is the quality of the links.
Links are said to be quality when the site is of the same theme as yours. The link is also interesting when it comes from a highly authoritative page. For example, links to networks social. They are positively influential for your SEO. Indeed, every share on social networks tells Google that your content is of quality .
In conclusion, if you want a good SEO for your blog , it is important that you take into account the following factors:
- Varied keywords; use synonyms
- Short URL with keyword by permalink;
- Addition of tags and categories;
- Internal links (to your product/service pages or other blog posts)
- External links on technical thermal baths (ex: wikipedia, tools, articles, site.org, etc…)
- Using impactful meta description and meta title; (important for conversion rate)
- Work the layout with images, (not forgetting to fill in the ALT tag)
- Write articles of more than 1000 words. (average is 800 words)